not4me

If you've taken the subway any time in the last three months, you probably will have noticed ads put out by the Canadian government that are encouraging youths to say no to drugs and instead spend their time roaming about a new website: not4me.ca

Recently, there was an article (which I am still desperately searching for but can't seem to find- I swear it exists) that I read online that pointed out that many alcohol ads warning against binge drinking only made the viewers want to binge drink.

I think that these recent advertisements about not4me.ca have been having a similar effect.
I really want to know if these advertisements are doing their job or if they are causing the opposite of what they intend. Are they intriguing or deterring?

They show photos of drugs- a marijuana is shown in one ad and a few tablets of colourful pills (presumably E or some other kind of upper) are shown in another.

Personally, the advertisements make me want to know more about the drugs.
The photos are intriguing.
They don't make me want to say no. They make me want to find out more.
This reaction is the complete opposite of the advertisements' intended reaction.

Solely looking at the website, it's a pretty hilarious website. The advice is so... well, it would not work.
They whole site just reeks of staunchy old people who are trying their best to be politically correct and seem as if they're doing something to make a difference.
Not to mention the testimonies in the "Share Your Story" section seem completely fake. I would go so far as to say that they are fake. I really don't think any kid who has gone through school system could be that naive and ignorant. Kids talk. Kids know. And by the time you're in grade 10, you can't pretend not to know.

Although, the site does have some really great picture-puzzles you can re-create if you'd like. I always love to spend my time putting together puzzles that feature a giant pile of weed. Fun!

But, again, this is just my opinion.