Adam Giambrone hasn't even announced his candidacy for mayor of Toronto yet, and he's already got his campaign in full-swing.
He posted this video today on YouTube. It's a short and rather amusing, low-production "vote-for-me" video.
The aim, I suppose, is to attract younger voters. But will it work?
Young people are notorious for not voting.
Well, Canadians in general seem to be notorious for not voting. In the 2008 general election, only 59.1 per cent of Canadians voted. But the younger population is especially reluctant to head to the polls.
Although this YouTube tactic could potentially work very well. Not only because it's using a medium used by the younger generation, but because it's funny. It's a very humorous video.
He doesn't give the air of a stiff-necked politician, like our current Prime Minister.
In fact, the video seems closer to a College Humor spoof than a serious campaign attempt. Well, to some extent it isn't serious. But I think that's exactly what makes it so appealing.
So, Keep it up Giambrone. The whole World Wide Web is watching. Well, at least the Torontonian section of it is.
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